B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the manner in which area structure can aid marketers retake control of the discovery and … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other truths regarding modern B2B advertising and marketing. We go over just how the buying journey is currently completely fragmented and the manner in which community structure can aid marketers retake control … Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be below on your show.Ben: Absolutely. We're delighted to have you on the program. Specifically offered the importance as well as the seriousness of the topic we're mosting likely to be tackling throughout this discussion as well, which is one that I believe is actually under-discussed. One… Read More